Monday, January 01, 2007

Most Popular Topics

The most popular Creative Communication topics right now.

What's the best time and day of the week to send my campaign?
One of the biggest email marketing questions has always been asked from my client: "What's the best day to send email marketing campaigns?" And my "always" answer is: "It depends."

Here's a summary of my findings:

* Email on weekdays, not weekends. Delivery rates on the weekends are generally lower and fluctuate more
widely than delivery rates for campaigns sent on weekdays.
* If you have to send on a weekend, do it between 6am and 10am or 10pm and 2am.
* Email campaigns sent between 6am and 10am have higher delivery rates
than any other time period no matter which day.
* Monday delivery rates are highest overall, followed by Tuesday, Thursday, and Wednesday.